Social Media + Web Design

Pretty Spirits is a long standing client that often switches up their branding for a fresh look. I recently redesigned the homepage and template settings of their Shopify E-Commerce website. We took the energy from soft, calm and feminine to more bright, fun and uplifting.

This new look will be spread across their website, social media and email marketing campaigns.

Getting Started

This redesign project started with selecting colors that reflected the updated feel — bright and youthful, making oracle cards and self development approachable and light. Next, I selected fonts that can be used in both Shopify and Canva, so the creation of social media and email marketing materials can easily align with the website graphics. Scroll to review the branding updates, new homepage design and a sampling of 6 Instagram posts designed for their latest campaign.